B2C MARKETING JURNAL

Pengaruh Harga dan Kualitas Produk Terhadap Keputusan Pembelian Wafer Tango di Kota Ambon

Jihan Nur Huath — 2024-07-28

This study aims to determine the effect of price and product quality on purchasing decisions for Tango Wafers in Ambon City. This type of research is quantitative research with a field research approach. The type of field research is to describe and explain a clearer situation regarding the situation that occurs in the field. The population in the study were Tango wafer consumers and the sample used was 143 respondents. This study used interview methods and questionnaire data collection. The results of this study prove that price and product quality have a positive effect on purchasing decisions for Tango Wafers in Ambon City.

FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN MELAKUKAN PEMBELIAN PRODUK (STUDI PADA MINIMART DI TODDOPULI MAKASSAR)

Yustina Lisna Sari — 2024-08-30

Yustina Lisna Sari et al. (2024), Faktor-Faktor Yang Mempengaruhi Perilaku Konsumen Melakukan Pembelian Produk (Studi Pada Minimart Di Toddopuli Makassar). Penelitian ini bertujuan untuk mengetahui apakah Faktor pribadi Dan faktor Sosial berpengaruh terhadap Keputusan Pembelian Produk (Studi Pada Minimart Di Toddopuli Makassar, Pengumpulan data menggunakan data primer yang diperoleh dari kuesioner. Penentuan sampel menggunakan metode Accidental Sampling dengan rumus slovin, sehingga sampel dalam penelitian ini sebanyak 93 responden. Hasil kuesioner tersebut telah diuji validitas dan realibilitasnya, juga telah diuji asumsi klasik berupa asumsi normalitas, asumsi Multikolinearitas. Metode analisis data menggunakan teknik analisis regresi berganda. Hasil penelitian menunjukkan bahwa hipotesis pertama diterima karena menunjukkan hasil uji hipotesis t hitung > t tabel (3,931> 1.661). Berarti faktor pribadi memberikan kontribusi yang nyata terhadap keputusan pembelian. Hipotesis kedua diterima karena menunjukkan hasil uji hipotesis t hitung (4,471> 1.661). Berarti faktor sosial memberikan kontribusi nyata terhadap keputusan pembelian. Hipotesis ketiga diterima karena menunjukkan hasil uji hipotesis F hitung 28,458 > Ftabel 3.10. Berarti Faktor pribadi Dan faktor Sosial secara simultan memberikan kontribusi nyata terhadap keputusan pembelian.

Yustina Lisna Sari et.al (2024), This study aims to determine whether personal factors and social factors influence product purchasing decisions (studies at minimarts in Toddopuli Makassar, collecting data using primary data obtained from questionnaires. Determining the sample using the Accidental Sampling method with the slovin formula, so that the sample in this study is The results of the questionnaire have been tested for validity and reliability, and classical assumptions in the form of assumptions of normality and multicollinearity have been tested.The data analysis method uses multiple regression analysis techniques. The results showed that the first hypothesis was accepted because it showed the results of the hypothesis test t count > t table (3.931 > 1.661). Means personal factors make a real contribution to purchasing decisions. The second hypothesis is accepted because it shows the results of the hypothesis test t count (4.471> 1.661). Means social factors make a real contribution to purchasing decisions. The third hypothesis is accepted because it shows the results of the hypothesis test F count 28.458 > Ftable 3.10. Means personal factors and social factors simultaneously make a real contribution to purchasing decisions.

Pengaruh Kualitas pelayanan dan Harga terhadap kepuasan pelanggan pada Kopi lain Hati LUWUK

Riski M. Lamato — 2024-11-28

This research aims to determine and analyze the partial and simultaneous influence of service quality and price on customer satisfaction at Kopi Lain Hati Luwuk. Data collection uses primary data obtained from questionnaires. The sample was determined using the saturated sample method, so that the sample in this study was 72 respondents from 45 populations. The results of the questionnaire have been tested for validity and reliability, and classical assumptions in the form of normality assumptions and multicollinearity assumptions have also been tested. The data analysis method uses multiple regression analysis techniques.

The research results show that the first hypothesis is accepted because service quality makes a real contribution to customer satisfaction. The second hypothesis is accepted because price makes a real contribution to customer satisfaction. The third hypothesis is accepted because Service Quality and Price make a real contribution to Customer Satisfaction.

PENGARUH DIGITAL MARKETING DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SKINCARE RATU GLOW DI MAKASSAR

M. Zakaria Yahya — 2024-08-31

The purpose of this study was to determine the effect of digital marketing and the price on purchase decisions for Ratu Glow in Makassar. The population in this study was 87 respondents. The type of research used is quantitative. The data collection uses from Ratu Glow Makassar. For instrument testing using multiple linear regression analysis. The results of statistical testing of the results of the T (Partial) test of Digital Marketing has a positive and significant effect on Purchase Decisions and the Price has a positive and significant effect on Purchase Decisions. The result of the F (Simultan) test of Digital Marketing and the Price simultaneously or together has a positive effect on Purchase Decisions.

PENGARUH PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUASAN PELANGGAN PADA INDOMARET CABANG GUNUNG MALINTANG KOTA AMBON

Merry Pelupessy — 2024-07-29

THE EFFECT OF PRODUCTS, PRICES, AND PROMOTIONS ON CUSTOMER SATISFACTION AT INDOMARET GUNUNG MALINTANG BRANCH, AMBON CITY By : Annastya Parameswari Raharusun, Walter Tabelessy, Merry M.Pelupessy

This study aims to determine the influence of products, prices, and promotions on customer satisfaction of Indomaret Gunung Malintang branch, Ambon city. The type of research used is quantitative research.

The population in this study is Indomaret consumers in Ambon City with a sample of 141 respondents. The sampling technique uses purposive sampling and the data collection technique uses a manual questionnaire. The data analysis method uses SPSS 29.

The results of this study show that products have a positive but not significant effect on customer satisfaction, Price has a positive and significant effect on customer satisfaction, Promotion has a positive and significant effect on customer satisfaction.

Keywords : Product, Price, Promotion, Customer satisfaction