Cristina 2026. Voucher TikTok Shop dan Influencer terhadap Keputusan Pembelian KFC melalui Perceived Value. BJRM (Bongaya Journal of Research in Management). 9, 2 (Aug. 2026), 454–468. DOI:https://doi.org/10.37888/bjrm.v9i2.1070.