FITRI; FITRI, F.; YUSRAN PARIS. Pengaruh Segmentasi Pasar Dan Perilaku Konsumen Terhadap Keputusan Pembelian. BJRM (Bongaya Journal of Research in Management), [S. l.], v. 9, n. 1, p. 402–411, 2026. DOI: 10.37888/bjrm.v9i1.836. Disponível em: https://ojs.stiem-bongaya.ac.id/BJRM/article/view/836. Acesso em: 28 jul. 2026.