SITI FATIMAH; SURAHMI; NURAENI GANI; ISMAWATI. Penerapan Customer Relationship Management (CRM) Dalam Menjaga Loyalitas Nasabah Pada (BSI KCP Pinrang). BJRM (Bongaya Journal of Research in Management), [S. l.], v. 9, n. 2, p. 241–249, 2026. DOI: 10.37888/bjrm.v9i2.983. Disponível em: https://ojs.stiem-bongaya.ac.id/BJRM/article/view/983. Acesso em: 3 jun. 2026.