CRISTINA. Voucher TikTok Shop dan Influencer terhadap Keputusan Pembelian KFC melalui Perceived Value. BJRM (Bongaya Journal of Research in Management), [S. l.], v. 9, n. 2, p. 454–468, 2026. DOI: 10.37888/bjrm.v9i2.1070. Disponível em: https://ojs.stiem-bongaya.ac.id/BJRM/article/view/1070. Acesso em: 9 aug. 2026.