ANALISIS PENILAIAN KINERJA PT. BANK BRI, TBK KANWIL MAKASSAR DENGAN PENDEKATAN BALANCE SCORECARD

Abstract

In certain periods, an assessment of a condition of the bank's financial
statements is needed to determine the organization's performance and its level of health.
In this measurement contains information about the amount of assets (assets) owned as
well as liabilities and equity (own capital). Then it will also be illustrated the results of the
business obtained by the bank as well as the expenses and costs incurred to obtain these
results in a certain period. This study aims to analyze the performance of PT. Bank BRI,
Tbk using the balanced scorecard approach which is reflected through four main
perspectives, namely financial perspective, customer perspective, internal business
perspective and growth and learning perspective. This study uses a case study approach
supported by a survey that collects information about factors related to the research
variable. With the Balance Score-card approach. Expected measurement model. This
analytical method can provide accurate and detailed answers. The results of this study
indicate that Financial Perspective (X3) is the most dominant variable influencing BRI
Bank Performance (Y) The relationship between variables X and Y is very strong indicating
that the variable Financial Perspective, Customer Perspective, Internal Business
Perspective & Growth and Learning Perspective have influence a very significant (96.4%)
effect on BRI Bank Performance (Y) while theoretical conclusions are all variables that
have a significant effect.