Measuring Customer Satisfaction and Loyalty: A Study on Service Quality for Mobile Banking Users

  • deby Misye sintya Universitas Putra Batam
Keywords: Service Quality, Customer Satisfaction and Loyalty

Abstract

ABSTRACT : This review means to look at and break down whether the Investigation of the Impact of Versatile Financial Help Quality on Consumer loyalty and Dependability to BNI Portable Assistance Clients at PT. Bank Negara Indonesia (Persero) Tbk.  Batam Branch Office. Gathering information utilizing essential information acquired from surveys utilizing purposive inspecting method. The populace is clients at PT. Bank Negara Indonesia (Persero) Tbk. Batam  Branch Office that utilizes BNI Versatile Financial administrations adding up to 3,600 clients. While the examples taken in the review were 97 respondents dependent on the slovin equation. The consequences of the poll have been tried for legitimacy and unwavering quality, and traditional suspicions have been tried as Ordinariness, Multicollinearity, Heteroscedasticity and Autocorrelation suppositions. The information investigation strategy utilizes Way Examination procedure (Way Investigation) with SPSS 23 program. The consequences of this review show that the help quality variable has a positive and huge impact on fulfillment, the assistance quality variable has a positive and critical impact on client devotion, and the assistance quality variable has a positive and huge impact on Batam Branch Office.

Published
2022-04-30
How to Cite
sintya, deby. (2022, April 30). Measuring Customer Satisfaction and Loyalty: A Study on Service Quality for Mobile Banking Users. BJRM (Bongaya Journal of Research in Management), 5(1), 44-54. https://doi.org/https://doi.org/10.37888/bjrm.v5i1.294