PENGARUH PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUASAN PELANGGAN PADA INDOMARET CABANG GUNUNG MALINTANG KOTA AMBON

Abstract

THE EFFECT OF PRODUCTS, PRICES, AND PROMOTIONS ON CUSTOMER SATISFACTION AT INDOMARET GUNUNG MALINTANG BRANCH, AMBON CITY By : Annastya Parameswari Raharusun, Walter Tabelessy, Merry M.Pelupessy

This study aims to determine the influence of products, prices, and promotions on customer satisfaction of Indomaret Gunung Malintang branch, Ambon city. The type of research used is quantitative research.

The population in this study is Indomaret consumers in Ambon City with a sample of 141 respondents. The sampling technique uses purposive sampling and the data collection technique uses a manual questionnaire. The data analysis method uses SPSS 29.

 The results of this study show that products have a positive but not significant effect on customer satisfaction, Price has a positive and significant effect on customer satisfaction, Promotion has a positive and significant effect on customer satisfaction.

Keywords : Product, Price, Promotion, Customer satisfaction