PKM Desa Paccekke dalam Peningkatan Produksi dan Pemasaran Hasil Produk Bumi

Authors

  • Ana Mardiana Universitas Atma Jaya Makassar
  • Sitti Mujahida Baharuddin Sekolah Tinggi Ilmu Ekonomi AMKOP Makassar
  • Ardi Tjiang Y. Suryady Universitas Atma Jaya Makassar
  • William Jose Sutadji Universitas Atma Jaya Makassar
  • Excel Limbunan Universitas Atma Jaya Makassar

Keywords:

Paccekke Village, Forest Honey, Marketing Management, Production Management, Financial Management

Abstract

This service aims to increase the production capacity of trigona forest honey in Paccekke Village and increase the selling power of trigona forest honey. These two objectives were carried out by conducting socialization to the trigona forest honey farmers in Paccekke Village about how to increase the level of efficiency and effectiveness of production as well as marketing and financial management, so that honey farmers could be economically independent. The implementation of this service has succeeded in providing extensive knowledge to honey farmers about the trigona forest honey produced, how to market it, and how to manage finances well so that they can gain an advantage in the public market. The implementation of this service activity improves the relationship between the honey farmers of Paccekke Village and several universities which aims to establish good cooperation in the future.

References

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Muslim, T. (2014). Potensi Madu Hutan dan Pengelolaannya di Indonesia. Conference: Prosiding Seminar Balitek KSDA. Balikpapan. https://www.researchgate.net/publication/303520794_Potensi_Madu_Hutan_Dan_Pengelolaannya_Di_Indonesia

Beierlein, et al. 2014. Principles of Agribusiness Management. Waveland Press, Inc. The United State of America

Anggraini, N., Sutarni, S., Fatih, C., Zaini, M., Analianasari, A., & Humaidi, E. (2020). DIGITAL MARKETING PRODUK PERTANIAN DI DESA SUKAWARINGIN KECAMATAN BANGUNREJO KABUPATEN LAMPUNG TENGAH. Jurnal Pengabdian Nasional, 1(1). Retrieved from https://jurnal.polinela.ac.id/JPN/article/view/1642

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Published

2023-12-31