Pengaruh Harga dan Kualitas Produk Terhadap Keputusan Pembelian Wafer Tango di Kota Ambon

Abstract

This study aims to determine the effect of price and product quality on purchasing decisions for Tango Wafers in Ambon City. This type of research is quantitative research with a field research approach. The type of field research is to describe and explain a clearer situation regarding the situation that occurs in the field. The population in the study were Tango wafer consumers and the sample used was 143 respondents. This study used interview methods and questionnaire data collection. The results of this study prove that price and product quality have a positive effect on purchasing decisions for Tango Wafers in Ambon City.