Penguatan Kapasitas Koperasi Desa dan Kelompok Tani Melalui Klinik Bisnis dan Literasi Digital
Kata Kunci:
Klinik Bisnis; Koperasi Desa; Kelompok Tani; Literasi Digital; Literasi KeuanganAbstrak
Kegiatan pengabdian kepada masyarakat ini bertujuan memperkuat kapasitas pengurus dan calon pengelola koperasi desa serta kelompok tani di Desa Mattoanging, Kecamatan Bantimurung, Kabupaten Maros. Program dilaksanakan pada 30 Juni 2026 dan melibatkan 25 peserta yang terdiri atas unsur pemerintah desa, masyarakat, pelaku koperasi, dan kelompok tani. Metode kegiatan memadukan ceramah partisipatif, diskusi, klinik bisnis, dan simulasi. Materi difokuskan pada diagnosis pemasaran, keuangan, operasional, dan sumber daya manusia; etika penggunaan teknologi digital dan media sosial; serta penguatan kelembagaan kelompok tani menuju pertanian maju dan sejahtera. Hasil kegiatan menunjukkan bahwa peserta mampu mengenali area utama yang perlu dibenahi dalam pengelolaan koperasi, memahami pentingnya pencatatan keuangan sederhana dan transparansi, serta mengidentifikasi penggunaan media sosial yang lebih aman, etis, dan berorientasi pasar. Diskusi juga menghasilkan kebutuhan pendampingan lanjutan pada penyusunan laporan keuangan, pemasaran berbasis jejaring dan aplikasi, serta pengembangan kapasitas sumber daya manusia kelompok tani. Program ini menegaskan bahwa pelatihan lintas aspek dapat menjadi tahap awal penguatan koperasi desa, tetapi keberlanjutan dampaknya memerlukan pendampingan periodik, perangkat praktik, dan evaluasi terukur.Referensi
Al-Shami, S. A., Damayanti, R., Adil, H., Farhi, F., & Al Mamun, A. (2024). Financial and digital financial literacy through social media use towards financial inclusion among batik small enterprises in Indonesia. Heliyon, 10(15), e34902. https://doi.org/10.1016/j.heliyon.2024.e34902
Badan Pusat Statistik Kabupaten Maros. (2025). Kecamatan Bantimurung dalam angka 2025. BPS Kabupaten Maros.
Bruce, E., Shurong, Z., Ying, D., Yaqi, M., Amoah, J., & Egala, S. B. (2023). The effect of digital marketing adoption on SMEs sustainable growth: Empirical evidence from Ghana. Sustainability, 15(6), 4760. https://doi.org/10.3390/su15064760
Buang, M., & Abu Samah, A. (2021). Co-operative governance: A systematic review of member participation. International Journal of Academic Research in Business and Social Sciences, 11(10), 899–923. https://doi.org/10.6007/IJARBSS/V11-I10/10997
Christian, M., Obi, A., Zantsi, S., Mdoda, L., & Jiba, P. (2024). The role of cooperatives in improving smallholder participation in agri-food value chains: A case study of one local municipality in Eastern Cape, South Africa. Sustainability, 16(6), 2241. https://doi.org/10.3390/su16062241
Deku, W. A., Wang, J., & Preko, A. K. (2024). Digital marketing and small and medium-sized enterprises’ business performance in emerging markets. Asia Pacific Journal of Innovation and Entrepreneurship, 18(3), 251–269. https://doi.org/10.1108/APJIE-07-2022-0069
Dong, C., Wang, H., Long, W., Ma, J., & Cui, Y. (2023). Can agricultural cooperatives promote Chinese farmers’ adoption of green technologies? International Journal of Environmental Research and Public Health, 20(5), 4051. https://doi.org/10.3390/ijerph20054051
Farida, I., & Setiawan, D. (2022). Business strategies and competitive advantage: The role of performance and innovation. Journal of Open Innovation: Technology, Market, and Complexity, 8(3), 163. https://doi.org/10.3390/joitmc8030163
Gao, J., Siddik, A. B., Khawar Abbas, S., Hamayun, M., Masukujjaman, M., & Alam, S. S. (2023). Impact of e-commerce and digital marketing adoption on the financial and sustainability performance of MSMEs during the COVID-19 pandemic: An empirical study. Sustainability, 15(2), 1594. https://doi.org/10.3390/su15021594
Geng, W., Liu, L., Zhao, J., Kang, X., & Wang, W. (2024). Digital technologies adoption and economic benefits in agriculture: A mixed-methods approach. Sustainability, 16(11), 4431. https://doi.org/10.3390/su16114431
Grashuis, J., & Su, Y. (2019). A review of the empirical literature on farmer cooperatives: Performance, ownership and governance, finance, and member attitude. Annals of Public and Cooperative Economics, 90(1), 77–102. https://doi.org/10.1111/apce.12205
He, Y., & Chen, Y. (2024). The impact of agricultural cooperatives on farmers’ agricultural revenue: Evidence from rural China. Sustainability, 16(24), 10979. https://doi.org/10.3390/su162410979
Jadhav, G. G., Gaikwad, S. V., & Bapat, D. (2023). A systematic literature review: Digital marketing and its impact on SMEs. Journal of Indian Business Research, 15(1), 76–91. https://doi.org/10.1108/JIBR-05-2022-0129
Jamaluddin, F., Mohd-Saleh, N., & Abdullah, A. (2023). Cooperative governance and cooperative performance: A systematic literature review. SAGE Open, 13(3), 1–17. https://doi.org/10.1177/21582440231192944
Khan, N., Ray, R. L., Kassem, H. S., Ihtisham, M., Siddiqui, B. N., & Zhang, S. (2022). Can cooperative supports and adoption of improved technologies help increase agricultural income? Evidence from a recent study. Land, 11(3), 361. https://doi.org/10.3390/land11030361
Koskelainen, T., Kalmi, P., Scornavacca, E., & Vartiainen, T. (2023). Financial literacy in the digital age—A research agenda. Journal of Consumer Affairs, 57(1), 507–528. https://doi.org/10.1111/joca.12510
Lubis, U. S., Wulandari, N., Wahyudi, I., Widiyanto, A., Wibowo, E. A., Hakim, L., Apriyansyah, B., Hardiati, N., Swastika, A. Y., & Meyzia, B. (2025). Digital marketing strategies in expanding the market for MSME creative products in Indonesia—State of the art. Frontiers in Communication, 10, 1647391. https://doi.org/10.3389/fcomm.2025.1647391
Undang-Undang Republik Indonesia Nomor 25 Tahun 1992 tentang Perkoperasian.
Undang-Undang Republik Indonesia Nomor 27 Tahun 2022 tentang Pelindungan Data Pribadi.
