Introduction to Digital Marketing for MSMEs through the Utilization of Social Media and Marketplaces
Kata Kunci:
Sokawera Kidul Village, Digital Marketing, Marketplace, Sosial MediaAbstrak
Digital transformation has become a crucial need for micro, small, and medium enterprises (UMKM) to survive and grow in today’s market. However, many MSMEs in semi-urban areas such as Sokawera kidul Village have yet to utilize social media and marketplace as promotional tools. This community service program aimed to enhance MSME actors’ understanding and skills in digital marketing, particularly through social media and marketplace. The program included problem identification, a three-day technical training, and a two-week online mentoring period. Results showed a significant increase in participants’ understanding, from an average of 45.3% to 83.7% in the post-test. 90% of participants successfully created and uploaded promotional content, and 70% published marketplace. Follow-up monitoring revealed that 60% remained active in implementing digital marketing strategies. This program effectively improved digital literacy and online presence among local MSMEs and can be replicated in similar areas as part of a technology-based economic empowerment strategy.
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