Pengaruh Financial Behavior, Herding Dan Anchoring Terhadap Minat Investasi Emas Logam Mulia Antam Pada Masyarakat Kecamatan Jatisari

Irma Lestari; Sihabuddin; Robby Fauji

doi:10.37888/bjrm.v9i2.980

Authors

Irma Lestari Fakultas Ekonomi dan Bisnis, Universitas Buana Perjuangan Karawang
Sihabuddin Universitas Buana Perjuangan Karawang
Robby Fauji Universitas Buana Perjuangan Karawang

DOI:

https://doi.org/10.37888/bjrm.v9i2.980

Abstract

This study aims to analyze the influence of financial behavior, herding, and anchoring on investment interest in Antam gold bullion among the people of Jatisari District. Gold investment is considered a relatively safe instrument, but investment decisions are influenced not only by rational factors but also by psychological factors. This study used a quantitative approach with data collected through questionnaires and analyzed using multiple linear regression. The results show that financial behavior, herding, and anchoring significantly influence investment interest, both partially and simultaneously. This finding indicates that gold investment interest is influenced not only by financial management skills but also by social influences and initial information received. This research is expected to contribute to the development of behavioral finance studies and become a consideration in increasing public investment interest.

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